Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets
Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets
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About:
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.
Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose.
In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had.
In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers.
Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.

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from 27 reviewsI just loved it. Jazak Allah Khair...!!
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Very well printed and neatly formatted. The book looks and feels premium makes it perfect for gifting too.
Emotionally powerful and spiritually refreshing. A book that every Muslim should read at least once.
This book touched my heart. It’s written with love and reverence, and it truly honors the legacy of Khadijah (RA). I highly recommend it.
From the first page to the last, the writing is warm and captivating. This book helped me understand the immense role Khadijah (RA) played in supporting the Prophet (ﷺ). Truly inspiring.
I’ve read many books about the early Muslim women, but none captured my heart like this one. It’s emotional, inspiring, and written with so much respect. A must read for every Muslim household.
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I bought a few to gift family and friends. Everyone loved it!
Excellent print, clear Arabic, and thoughtful translation.
A beautiful reminder that Allah is always close. The duʿās are authentic, and easy to read.