Small Giants: Companies That Choose to Be Great Instead of Big Book by Bo Burlingham
Small Giants: Companies That Choose to Be Great Instead of Big Book by Bo Burlingham
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It’s an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives.
In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar & Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingerman’s Community of Businesses, including the world-famous Zingerman’s Deli of Ann Arbor.
Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create. And he shows how we can all benefit by questioning the usual definitions of business success. In his new afterward, Burlingham reflects on the similarities and learning lessons from the small giants he covers in the book.

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from 27 reviewsI just loved it. Jazak Allah Khair...!!
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Very well printed and neatly formatted. The book looks and feels premium makes it perfect for gifting too.
Emotionally powerful and spiritually refreshing. A book that every Muslim should read at least once.
This book touched my heart. It’s written with love and reverence, and it truly honors the legacy of Khadijah (RA). I highly recommend it.
From the first page to the last, the writing is warm and captivating. This book helped me understand the immense role Khadijah (RA) played in supporting the Prophet (ﷺ). Truly inspiring.
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I bought a few to gift family and friends. Everyone loved it!
Excellent print, clear Arabic, and thoughtful translation.
A beautiful reminder that Allah is always close. The duʿās are authentic, and easy to read.